Website Design & Development
This is where Pink Birch started. I’ve built hundreds of websites for small businesses, organizations, ecommerce brands, and local service providers.
Websites · Design · Marketing
Helping your business look better, work smarter, and grow online.
I'm Samantha, founder of Pink Birch. I work with small businesses that need an experienced marketing partner without the overhead of a large agency.
Over the last 20+ years, I've built websites, led ecommerce teams, improved SEO, created brands, managed digital marketing, and helped businesses solve the kinds of problems that actually move the needle.
15+ years
Helping businesses online since 2008.
100s of projects
Websites, ecommerce, SEO, branding and marketing.
Small business focused
Practical solutions without the agency process.
Ecommerce leadership
Real-world experience growing online businesses.
Our Capabilities
Simple help for small businesses.
Every project has its own needs and goals. Some businesses need a simple website. Some need better content. Some need help making sense of all the moving pieces.
SEO & Website Optimization
A fast, searchable website is crucial to your online success. I can help improve your site structure, content, speed, and search visibility.
Branding & Design
From logos and business cards to flyers, brochures, social graphics, and print materials, I can help your business look more polished and consistent.
Ecommerce Help
I’ve worked deeply in ecommerce strategy, product content, conversion optimization, SEO, marketplaces, vendor strategy, and growth.
Social Media & Content
Facebook, Instagram, TikTok, Google Business Profile, Yelp…it can all get overwhelming. I can help you get cleaned up and organized.
Admin & Business Support
Sometimes you just need an extra set of hands. I can help with website updates, content cleanup, data entry, organization, and automation.
The Pink Birch Way
How I work, from start to finish.
The goal is always to make the process feel clear, useful, and a little less overwhelming.
1
Consultation
First, I learn about your business, your goals, and what you’re trying to accomplish. I want to understand what’s working, what’s frustrating, and where you want to go next.
2
Planning
From there, I put together a practical plan based on what you actually need. No bloated proposal. No unnecessary extras. Just a clear path forward.
3
Action
Once we know the plan, I get to work. Whether it’s building a site, refreshing content, designing materials, or cleaning up your online presence.
4
Refinement
After the main project is complete, I can help with updates, adjustments, and future improvements as needed.
Featured Work
A few things I’ve worked on.
Over the years I've worked with startups, local businesses, ecommerce brands, nonprofits, and professional service companies. Here's a small sample of the projects I've been fortunate to be part of.
Website + Marketing + Social
McCall Monument
Website support, Google Ads, local SEO, content updates, and marketing strategy for an Iowa monument company.
Ecommerce + SEO + Marketing
Rapid Materials
Ecommerce strategy, website optimization, product content, pricing, vendor strategy, and growth-focused improvements.
Branding + Logo + Website
Iowa Kids Compass
A local resource website helping families find camps, activities, events, and kid-friendly things to do in Iowa.
Branding + Logo + Print
Keith Davis Live
Logo design, branding, and promotional materials focused on creating a recognizable personal brand.
Ecommerce + SEO + Marketing
Lawnifi
SEO, ecommerce optimization, Amazon content, digital marketing, and conversion-focused website improvements.
Branding + Logo
Seasons of Sweetness Photography
Brand identity development focused on creating a polished, memorable visual presence.
SEO + Website
Des Moines CPR
Website design, SEO, and local search optimization focused on driving more class registrations.
Branding + Logo
Seshat Partners
Logo design and brand identity focused on creating a professional, memorable first impression.
Ecommerce + Automation
360 Yardware
Ecommerce management, website design, and order automation focused on improving efficiency and supporting growth.
Website + Branding + Print
Solid Property Solutions
Website design, branding, and print materials that created a cohesive, professional brand presence.
Website + Branding
NCIAS Insurance
Branding, website design, and print materials that strengthened the company's professional identity.
Branding + Product Design + Website
Dauntless Llama
Brand identity, logo, and product design that established a distinctive and cohesive visual brand.
Branding + Website + Ecommerce
Allegro Music
Website design, branding, ecommerce, and SEO focused on growing online visibility and sales.
“The goal isn't a better website. It's a better business.”
About Samantha
Experienced, practical, and not trying to sell you a giant agency package.
I started Pink Birch in 2008 after realizing how many businesses needed websites that were not just pretty, but practical, professional, and built the right way.
Raised by an engineer and an entrepreneur, I’ve always lived somewhere between logic and creativity. I like finding the place where design, code, content, and business strategy come together.
Since starting Pink Birch, I’ve built websites, managed social media, created print materials, worked on SEO, supported small businesses, and helped ecommerce companies grow. Today, I work full-time in ecommerce leadership, but I still enjoy taking on select freelance projects when they’re a good fit.
Kind Words
What clients have said.
“Samantha has been designing my website and she’s done an amazing job. She gets back to you quickly and answers questions thoroughly. She works hard to deliver the results you’re looking for.”
Stasha T. · Need Hydraulics“Pink Birch is great at the technical aspects, but what sets them apart is communication and understanding. They got my concept from the beginning and often recommended changes that made complete sense and that I hadn’t thought of yet.”
Jesse S. · The Sushi Legend“Pink Birch was on time, on budget and gave great recommendations to update our website. They had a thorough knowledge of the technical aspects involved and a great creative side as well. I would highly recommend them.”
Steve S. · Sopyla & Associates“Sam is the best! She made our website absolutely professional and amazing. Her estimate was spot-on. Her skills are excellent, and she was always sensitive to our thoughts and goals.”
Terri O. · What’s New Real Estate“Sam is the best! She made our website absolutely professional and amazing. Her estimate was spot-on. Her skills are excellent, and she was always sensitive to our thoughts and goals.”
Terri O. · What’s New Real Estate“"Sam is the best! She was completely committed to doing her best work for us. She made our website absolutely professional and amazing. She was always available quickly whenever we needed her. Her $ estimate was spot-on. Her skills are excellent. We had already begun a wordpress site, but found it difficult to complete. Because of her experience and skill, she was able to complete it and also make suggestions for improvement (which worked out great!)--she was always sensitive to our thoughts and goals with her input. We highly recommend her. She was definitely worth the investment. Sam, thank you so, so much for elevating our website to one of the best!"”
Terri O. · What’s New Real EstateLet's build something great together.
Every project starts with a conversation. If you're looking for a website, marketing support, or help growing your business online, I'd love to hear what you're building.
Let’s Talk